hanteo report on 4th gen 1st half 2021

 In this report, Hanteo defines 4thgen as groups that are within 4 years of debut. 

[i will only mention parts related to SKZ]

They report on album sales (SKZ didn't have a comeback), music chart, album authentication activities for Hanteo and growth on social platforms for the 1st half of 2021.

Among all groups (including all gens), SKZ ranks 7th in the number of album authentications for Hanteo even though they didn't have a comeback.

Hanteo reports that K-pop sees significant growth overseas. All the voting data is dominated by overseas fans (more than 80%). Consequently, they suggest that the number one goal of 4th gen is to capture the global fans and gather firepower through it.

And a key way to captivate global fans is by utilizing social media

Among 4th gen groups, SKZ has the highest growth in SNS for the 1st half of 2021. On Instagram alone, they have more than a 3.34mil increase in followers. This is followed by Itzy with 2.72mil increase in followers. TXT shows an increase of more than 1.68mil on Twitter followers. Treasure has an increase of 950k followers on Youtube. Espa & Enhypen also show strong growth.