[non SKZ] JYPE officially established in the USA

 According to a recent Naver article, JYPE has finally established in the USA. 

On March 15, JYP said, "In North America and global markets where the K-pop base is continuously expanding, JYP USA was established to establish a North American base for its artists and businesses as well as to try new strategic evolution."

Previously, on the 11th of last month, JYP announced the expansion of strategic collaboration to include Stray Kids and ITZY following TWICE and Republic Records under Universal Music Group, the No. 1 label in North America. Following the third place on the Billboard 200 with their 3rd regular album, TWICE along with Republic Records recently sold out all of their North American tours in 5 cities and 7 concerts. Kids and ITZY are also expected to achieve remarkable results in North America.

Regarding this, Republic Record's president, Monte Lipman, said, "The establishment of JYP USA is an organic evolution of Jinyoung Park's vision and JYP's outstanding management capabilities. Through this, not only the global expansion of K-POP, but also Twice and Stray Kids. , ITZY is expected to achieve even greater achievements in the U.S. We are very happy and looking forward to being able to join JYP in the evolution and aggressive development of the North American market through such a strong partnership expansion.”

As a global post for all businesses centered on North America, it will not only expand existing businesses globally, but also develop new business models based on North America and expand strategic collaboration. In addition, it aims to create a new growth engine by establishing a 360° multi-value chain that encompasses the world by promoting the expansion and porting of K-POP's unique fandom-based business model to the United States and global markets.

Through this, the company plans to not only continuously increase corporate value based on strengthened global scalability, but also lay the foundation for a further leap forward as the undisputed No.1 global company.

Just like the success of NiziU in Japan, we strive to discover and nurture local artists in North America. JYP's localization strategy, which has shown success stories, plans to expand and apply Globalization by Localization to the United States as well.