Details on LDF Original series
'LDF Original Series' is a branding campaign newly introduced by Lotte Duty Free, and is K-content produced by itself. The Lotte Duty Free Shop models appear in various forms such as dramas, entertainment shows, and music videos.
Lotte Duty Free will release the contents of the LDF original series from October to February next year, with a model team at the forefront.,starting with Stray Kids in October.
The first content is a three-part short drama featuring Stray Kids members. The secret of birth, which is often used in Korean dramas, is used. When the cumulative number of views exceeds 5 million views, behind-the-scenes photos and videos of Stray Kids' commercials will be released.
In commemoration of the launch of the LDF original series, Lotte Duty Free provides a link to a special event to customers who watched the video.
Korean customers who purchase more than $500 at Lotte Duty Free can participate in a payback event in which the entire purchase amount is paid in LDF PAY as well as Japan travel package prizes through the link. In addition, the Lotte Duty Free discount page will be opened to foreign customers, where they can purchase domestic cosmetics, fashion, and sunglasses at a discount of up to 30% without the immigration process.
Lee Sang-jin, head of Lotte Duty Free's marketing division, said, "We have created this branding campaign so that customers can enjoy duty-free shopping more enjoyable and abundantly in line with the pandemic. We will present a variety of events with them.”
