Naver: SKZ, initial 1st week sales increase by 154% in 7 months.. Foreign media coverage such as Forbes and NME
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The group Stray Kids is decorating 2022 as the 'Year of Skis' by accepting not only the billboard but also the explosively rising report card.
According to JYP Entertainment on the 21st, Stray Kids became a 'double million-selling group' with an increase of about 154% compared to the 855,021 copies of their previous work 'ODDINARY' released in March this year (in the first week of the release date) of 855,021 copies.
Previously, Stray Kids made a new point in K-pop history once again just 7 months after they achieved their best results of 'Billboard 200' and '2nd consecutive million seller' with 'ODDINARY'. As of 2022, he became the first artist to enter the top spot on the Billboard 200 on the Billboard main chart for two consecutive years.
◆ K-pop trend with a more promising future
With their new album 'MAXIDENT', Stray Kids swept the Billboard main chart 'Billboard 200' and 'Artist 100' at the same time as of October 22 (local time). Following 'ODDINARY' in March, he took the top spot on the charts twice in a row this year alone, making him the only artist to have multiple works entered the 'Billboard 200' and 'Artist 100' at the same time as of 2022. Foreign media such as Forbes, The New York Times, and NME paid attention to the special presence Stray Kids threw into the global music market in 2022. On the 16th, Forbes said, "Stray Kids wrote a new history by going straight to number one on the 'Billboard 200' for the second time in their career. They sold 117,000 copies in a week, surpassing the record of their previous work, showing further growth and success with each album." evaluated He continued, "The only K-pop artists who have ranked multiple number one on the Billboard 200 are BTS and Stray Kids. It's never easy to reach the number one spot multiple times in a year." NME previously praised, "There will be no limits on the way forward for the artist, Stray Kids, who shows ecstatic growth in real time."
◆ Music restaurant SKIZ's unique menu, 'Love Song'
The new song 'CASE 143', ambitiously released by Stray Kids, known for their intense sound and splendid performance restaurants, is the first title song with the theme of 'love', which also satisfies the taste of K-pop fans. The group's producing team, 3RACHA, Bang Chan, Changbin, and Han worked together to maintain their unique identity, but to throw new messages and expressions, greatly expanding the musical spectrum. The melodies flowing along the chromatic scale and the varied genres captivated the ears, and the lyrics, told in the Z-generation style, gave a fresh stimulus.
Energetic new performances, such as expressing the code '143 (I LOVE YOU)' with your fingers or making big and small hearts, add to the global popularity. Video content to enjoy choreography and to enjoy together is also a hot topic online. JYP Entertainment (hereinafter referred to as JYP) is sequentially releasing 'CASE 143' performance video, choreography practice video, and dance challenge on the official SNS channel. In particular, the dance challenge, which takes place in the mask of the animal character SKZOO, which symbolizes Stray Kids, is a special pleasure with the members' cruel charms.
◆ JYP's new history, SKZ, CEO Park Jin-young talks about the beginning
Stray Kids' dazzling achievements led to the 'JYP first' modifier. 'JYP's first million seller' with their 2nd full-length album 'NOEASY' in August last year, 'JYP's first 'Billboard 200' with 'ODDINARY' in March of this year, and 'JYP's first 2 million sellers in a row'. With the album 'MAXIDENT', it achieved record-breaking Initial Chodong (1st week sales) results and even achieved 'JYP's first double-million-selling'. The outstanding growth of the 4th place in the history of K-pop albums and the second ranking after BTS, which ranked 1st to 3rd by artist, puts great power in the history of JYP music.
JYP head Jinyoung Park recently left a congratulatory message for Stray Kids on her personal SNS channel. She said, "The reason why we sincerely congratulate them when they achieve these results is because of their humility and sincerity. Congratulations to SKZ, who still has the scent of a rookie! showed affection. At an online press conference, the members said, "For us, our initial intention is our love and passion for music. From the moment we started this job, we have not lost our original intention until now, and have been growing steadily. I want to share a good influence as I grow up."
Stray Kids reconfirmed their strong growth by writing new records in various indicators with 'MAXIDENT'. Towards a wider world stage in the future,
