JYPE official comments about the trend in Kpop MV
A JYP Official commented about the changes in MVs:
— JYP News (@thejypnews) January 16, 2023
“Recently, the MV market focuses on the narrative that matches the content of the song. It is also expressed to represent a large narrative & worldview so that there can be a connection between the MVs.”https://t.co/eU3wg2pIhI pic.twitter.com/xOaeFcaCdT