Ilgan Sports: "Live with integrity" Galaxy blows at Apple [GG translate]
"Live with integrity" Galaxy blows at Apple's 'Gamseong'
You write, you try, you judge for yourself. I want you to live your life with integrity." A word that Changbin of
JYP's group Stray Kids shouted in a promotional video for 'Galaxy S23' made YouTube go wild. It boldly appealed the charm of Samsung Galaxy to young consumers who are in love with Apple's unique sensibility. Attention is focusing on whether future potential customers, the alpha generation (born after 2010), will turn their heads to the message 'don't be swayed by other people's words'. According to the industry on the 20th, the Galaxy S23
promotional video for Samsung Electronics posted in the middle of last month on the YouTube channel, 'Calling the Backbone' took 5.88 million views. The video introducing the game and selfie function uploaded together also exceeded 2 million views. Changbin, the main character of the video, is well known among fans for sticking to the Galaxy even though all seven of his colleagues in the same group use iPhones. Even in the video of his daily life , he introduced Samsung's artificial intelligence ( AI ) assistant 'Bixby' and wireless earphones 'Galaxy Buzz Pro', proving that he is a 'Chin fan'. Besides Changbin, singer/producer Zico and group (G)I-DLE's Soyeon are famous for using Galaxy smartphones for a long time. Soyeon Eun Kakao TV
When he was told that he was the first Galaxy user to appear on the original variety show 'Face ID', he showed a selfie he had taken and said, "I'm upset that the picture (than iPhone) doesn't come out prettier."
Regarding the 'principal marketing' with Changbin at the forefront, a Samsung Electronics official said, "It was planned to support the dreams and values of teenage Galaxy users." The response was good," he said.
JYP's group Stray Kids shouted in a promotional video for 'Galaxy S23' made YouTube go wild. It boldly appealed the charm of Samsung Galaxy to young consumers who are in love with Apple's unique sensibility. Attention is focusing on whether future potential customers, the alpha generation (born after 2010), will turn their heads to the message 'don't be swayed by other people's words'. According to the industry on the 20th, the Galaxy S23
promotional video for Samsung Electronics posted in the middle of last month on the YouTube channel, 'Calling the Backbone' took 5.88 million views. The video introducing the game and selfie function uploaded together also exceeded 2 million views. Changbin, the main character of the video, is well known among fans for sticking to the Galaxy even though all seven of his colleagues in the same group use iPhones. Even in the video of his daily life , he introduced Samsung's artificial intelligence ( AI ) assistant 'Bixby' and wireless earphones 'Galaxy Buzz Pro', proving that he is a 'Chin fan'. Besides Changbin, singer/producer Zico and group (G)I-DLE's Soyeon are famous for using Galaxy smartphones for a long time. Soyeon Eun Kakao TV
When he was told that he was the first Galaxy user to appear on the original variety show 'Face ID', he showed a selfie he had taken and said, "I'm upset that the picture (than iPhone) doesn't come out prettier."
Regarding the 'principal marketing' with Changbin at the forefront, a Samsung Electronics official said, "It was planned to support the dreams and values of teenage Galaxy users." The response was good," he said.
Not stopping here, the company also introduced a Galaxy advertisement model application campaign in which users participate. 23 teams that applied alone or with friends will be selected and advertised in the desired area.
The event period is until the 31st of this month, and anyone over the age of 14 residing in Korea and using a Galaxy smartphone can apply. All you have to do is enter the model name and serial number of your Galaxy smartphone, a photo that expresses your personality, and the address of your SNS (social network service).
An official from Samsung Electronics said, "The response to the campaign is very good," and "The participation rate of teenagers is high. I can feel the words that they are accustomed to expressing themselves."
Samsung Electronics ranks first in terms of market share in Korea and the global market, but it is not a situation where we can be relieved. This is because the iPhone's apple logo is considered a symbol of 'in-house' by young consumers. In the mid- to long-term, it could be an excuse to give Apple second place.
When Gallup Korea asked which smartphone brand they would like to purchase in the future in a survey conducted in June of last year, 53% of consumers aged 18 to 29 chose the iPhone. Galaxy recorded 42%. This is the opposite of how the Galaxy overwhelms the iPhone from those in their 30s or older.
Accordingly, Samsung Electronics is expected to continue segmented marketing by age group and taste beyond design and performance. An official from Samsung Electronics said, "We hope that Galaxy will become a supporter who can enjoy taking pictures of students' upright appearance."
The event period is until the 31st of this month, and anyone over the age of 14 residing in Korea and using a Galaxy smartphone can apply. All you have to do is enter the model name and serial number of your Galaxy smartphone, a photo that expresses your personality, and the address of your SNS (social network service).
An official from Samsung Electronics said, "The response to the campaign is very good," and "The participation rate of teenagers is high. I can feel the words that they are accustomed to expressing themselves."
Samsung Electronics ranks first in terms of market share in Korea and the global market, but it is not a situation where we can be relieved. This is because the iPhone's apple logo is considered a symbol of 'in-house' by young consumers. In the mid- to long-term, it could be an excuse to give Apple second place.
When Gallup Korea asked which smartphone brand they would like to purchase in the future in a survey conducted in June of last year, 53% of consumers aged 18 to 29 chose the iPhone. Galaxy recorded 42%. This is the opposite of how the Galaxy overwhelms the iPhone from those in their 30s or older.
Accordingly, Samsung Electronics is expected to continue segmented marketing by age group and taste beyond design and performance. An official from Samsung Electronics said, "We hope that Galaxy will become a supporter who can enjoy taking pictures of students' upright appearance."
