Naver: Galaxy S23 series, box office success surpassing previous works (ft. Changbin)
Galaxy S23 series, box office success surpassing previous works
Enter 2023.04.26. 4:45pm
original articleSamsung Electronics' 'Galaxy S23' continues to outperform its predecessor in major countries around the world. The Galaxy S23 , which is evaluated as a product that has the most innovative technology in the history of the Galaxy S series, is also a topic every day using an impressive visual code. Samsung Electronics uses '○○○', which is reminiscent of the Galaxy S23 rear camera design, to intuitively convey its unrivaled technology and leadership through a campaign that catches consumers' attention.
In the TV advertisement, the excellent performance that supports smooth game play was expressed as ' SMOOOTH '. The nitrography function, which enables bright and colorful pictures even in dark places, is emphasized with ' BLOOOM ', and the space zoom function, which can zoom up to 100 times, is emphasized with ' ZOOOM ', delivering excellent camera functions. Then, while responding tactfully to consumers' questions with the keyword '○○○', they presented a digital video that impactfully expressed that everything is possible with the Galaxy S23 .
Samsung Electronics is also conducting various online and offline marketing to communicate more deeply and broadly with consumers. In addition to the video series of 'with backbone' using the backbone meme of Stray Kids Changbin, who is known as a genuine Galaxy user, an event was held to find a model for a Galaxy advertisement for teenagers who are building a backbone life for themselves. Then, it operated 'Galaxy Studio' in hip places that MZ consumers like to visit, such as Seongsu and Hongdae in Seoul. This Galaxy Studio is characterized by being created in a cluster type in line with the 'local tour' trend to experience the culture of the entire region.
In the TV advertisement, the excellent performance that supports smooth game play was expressed as ' SMOOOTH '. The nitrography function, which enables bright and colorful pictures even in dark places, is emphasized with ' BLOOOM ', and the space zoom function, which can zoom up to 100 times, is emphasized with ' ZOOOM ', delivering excellent camera functions. Then, while responding tactfully to consumers' questions with the keyword '○○○', they presented a digital video that impactfully expressed that everything is possible with the Galaxy S23 .
Samsung Electronics is also conducting various online and offline marketing to communicate more deeply and broadly with consumers. In addition to the video series of 'with backbone' using the backbone meme of Stray Kids Changbin, who is known as a genuine Galaxy user, an event was held to find a model for a Galaxy advertisement for teenagers who are building a backbone life for themselves. Then, it operated 'Galaxy Studio' in hip places that MZ consumers like to visit, such as Seongsu and Hongdae in Seoul. This Galaxy Studio is characterized by being created in a cluster type in line with the 'local tour' trend to experience the culture of the entire region.
