Ilgan Sports: Why is JYP looking forward to 2022?
JYP is slowly achieving its plans by 2022.
JYP is rapidly implementing 'JYP 2.0', which was presented by representative producer Jinyoung Park at a special speak back in 2018 with the vision 'COMPANY IN COMPANY', 'GLOBALIZATION BY LOCALIZATION', 'JYP MUSIC FACTORY', 'Creativity from HAPPINIVITY'.
First, we have prepared a headquarters system that can maximize the speed and efficiency of work through 'Company in Company'. JYP recently established the 4th Artist Division and is focusing on the new girl group debut project in 2022.
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Our artists are active according to the vision and are bearing fruit with clear results. Stray Kids, which emerged as JYP's first million-seller group and the 'K-pop 4th generation leader', brought about the expansion of their global fandom. Since their debut, they have been diligent in their self-composition activities, and they focused on their music journey, which they have faithfully walked with the achievements of their recent work, 'Noisy', including the final victory in Mnet's 'Kingdom: Legendary War'. During the 'JYP 2.0' event, when the audience asked, "What indicators do you measure the performance of tasks?", Park Jin-young said, "The best indicator right now is album sales. Because albums are bought by fans who are loyal to the artist, this is the most meaningful. You can see it as an indicator.”
