Newsen & mhns: Stray Kids, the leader of the 4th generation of K-pop, successfully shot a career high!

 From Newsen & mhns


Stray Kids is having the hottest days since their debut after achieving 'Career High' with their 2nd regular album 'NOEASY'.

Stray Kids, who made a comeback after releasing the album 'NOEASY' and the title song 'Thunderous" on August 23, succeeded in setting the team's best record in various domestic and international charts and capturing both results and topicality. Stray Kids, who continue to be popular by pouring new records in the fourth week of release, have perfectly positioned themselves as the 'K-pop 4th generation leader' through the second full-length album they prepared with all their might.

With their 2nd full-length album, Stray Kids has become a 'million-selling artist' by surpassing the accumulated shipments of 1.1 million copies on the Gaon Chart as of the 31st of last month. This is even more meaningful as it is the first million-seller album produced by JYP Entertainment and a great record achieved in three years of debut. Prior to the official release, as of August 17, the pre-order amount was 830,000 copies, surpassing the 300,000 copies of the previous work 'IN生' (Life), and on the 23rd, the day of the release, it reached 930,000 copies, which is sure to be a million seller.  In particular, the album sold 355,946 copies based on the Hanteo Chart, an album counting site, in just one day after the album's official release, and 516,019 copies on the 25th, achieving a splendid achievement of becoming a half-million seller on the third day of release. The Initial Chodong (album sales in one week as of the release date) recorded 641,589 copies, an increase of about 410,000 copies compared to the previous album. In addition, it ranked first in the retail album charts in the 35th and 36th weeks of the Gaon Chart in 2021, followed by 1,127,800 copies shipped, and proudly ranked at the top of the monthly album chart in August on the Gaon Chart. 

Stray Kids performed well on several global charts and showed off their distinct presence. The new song 'Thunderous" topped the world-wide iTunes song chart on the day of its release, and topped the iTunes song charts in 52 overseas regions, including Australia, Germany, and Singapore, on a cumulative basis until the 24th. On the global music streaming platform Spotify's global Top 200 chart, it entered #104 and then climbed the ranking to #86, breaking its own record, and debuted in the top 10 global songs based on the latest released songs from August 27 to 29. It was also ranked 7th on the (Top 10 Global Song Debuts) chart, drawing attention. The album ranked 3rd and 6th respectively on the Top 10 Global Album Debuts chart and the Top 10 USA Album Debuts chart during the same period.

New records also poured in on the US Billboard. According to the Billboard chart as of September 4, 'NOEASY' was ranked 4th in Hit Seekers Album, 5th in World Albums, 38th in Independent Album and 69th in Top Current Album Sales, while 'Thunderous" was ranked 3rd in World Digital Song Sales and Billboard. It ranked 52nd in the global (excluding the United States) and 80th in the Billboard Global 200, making a remarkable achievement of being chart-in in seven Billboard categories.

In addition, through this activity, he enjoyed the joy of winning 6 music awards, including his first terrestrial debut. On the 1st, MBC M and MBC Every1's 'Show! Champion', Mnet's 'M Countdown' on the 2nd, KBS 2TV's 'Music Bank' on the 3rd, and SBS 'Inkigayo' on the 5th swept the 1st place, and MBC M on the 8th, entering the third week of release. and MBC Every1's 'Show! Champion' and Mnet's 'M Countdown' on the 9th, lifted the 1st place trophy for 2 weeks in a row and achieved 6 music awards. In particular, immediately after winning six music awards, the hashtag 'Thunderous6thWin' climbed to the top of Twitter's world-wide real-time trend, proving its high global popularity.

The music video of 'Thunderous' surpassed 10 million views on YouTube in about 21 hours and 46 minutes of release, 50 million views in 6 days, and surpassed 70 million views at 6:30 pm on the 12th, aiming to achieve 100 million views in the shortest time. It continues to run fast. The music video boasts a variety of attractions such as the harmony of tradition and modernity, splendid performances, and the intense energy of the members, stimulating endless replay of viewers around the world.

Ahead of the comeback after about 11 months, leader Bang Chan said, "I want to make the loudest impact on the world with the new album 'NOEASY'", and the youngest I.N said, "I want to hear the word 'always growing artist' through this album, and it will happen in reality. I'd like to," he said. They achieved unprecedented results with the new album they completed themselves, putting a solid wedge in the team's identity, and realized the bold aspirations and sincere wishes previously stated. Expectations and attention are focused on the future that Stray Kids will write, who now dream bigger dreams based on what they have accumulated so far.

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