Content Management Submit 2022: insights from Div1 Managers

I found the above thread which summarizes a talk from DIV1 manager. I google translated it below, it's not accurate 100%, but I think the general idea is translated well. 

OP said she will translate it, so I will update it when it is available, only gg translate for now

A summary of the fan content marketing-skids part mentioned in CMS Recently, CMS (Contents Marketing Summit) 2022 was held in Korea. They said that Div1 general manager of JYP came out and gave a lecture! It is said that there were many examples of SKZ as it was the 1st headquarters (Div1). A summary of this can be found in the thread.

1. Process: Concentrate on the 'process' rather than the result, occupying 'time' and 'interest' through this The condition for success requires 'primary creation', which means contentization of all processes, Fan (consumer)-led 'secondary creation' also plays a decisive role.

2. Authenticity: Shows only 'Jin' - The dignity of 'Jacon (self-content)' made with sincerity K-POP is the field that Jacon (self-content) is focusing on the most. Among them, SKZ uses three steamed jacons.

*Music Jin: Before the release of the album, the production process is recorded in detail, the teaser of about 1 minute before the release of the new song is pre-released, and the full version M/V is released upon release *Relationships: Unraveling the relationships between members through various stories, satisfying the fandom's observational psychology

(Following 2) *Fan-to-fan: Chani's room was used as an example for a live broadcast with a high proportion of overseas fans being conducted simultaneously in Korean and English... The once-a-week live broadcaster < , Chani's Room > , aired every week for 171 weeks. It is said that it has created a huge fandom with an average of 1 million concurrent users and a peak of 6.19 million.

3. ???? B-side: If only I could give you pleasure... It is said that SKZ created an addictive music video version of this and raised expectations.

(Following 3) Representatively, they show 'madness' beyond the sincerity, such as the STEP OUT video announcing the plan for the year at 0 o'clock on January 1 every year and ??? danced Thunderous in custom outfits (?? unclear translation in later part)

4. Quantity Offensive: 'Quantity' is as important as 'Quality' In the digital version, quantity is as important as quality! Stray Kids has uploaded a total of 827 videos to YouTube since their debut in 2018, and it is said that they uploaded one video every two days after their debut. It was a prescription drug to overcome popularity and create topicality.

(Following 4) In the end, it dominates the top positions in content creation in the operating channels, and has time to meet fans 365 days a year through virtually all media.

5. Daily material: The best material is daily life itself! Stray Kids, showing a mess during a live broadcast, demonstrates the power of this everyday life.

6. Fan: Voluntary creators of secondary creation, their name is 'Fan' A fan or fandom is not just a mania who likes someone, Gradually, we are spreading content and exerting influence as a voluntary creator.





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