Changbin's samsung galaxy ad got mentioned on multiple K-news


GAME TOC:  

“Genshin, Galaxy S23, and Changbin are easy to top Twitter trends”

On the 17th, Samsung Electronics' new flagship smartphone, Galaxy S23, caught the attention of gamers by showing Hoyo Bus 'Genshin' play as an advertisement for 'Standing Game'. The advertisement ranked #1 in real-time trends on Twitter in Korea.

The prickly game commercial begins when someone asks Changbin, the main rapper and music producer of Stray Kids, an 8-member boy group under JYP Entertainment, "Hyung, is that good?"

While playing Genshin Impact, Changbin sneers, saying, "You try it and judge how much better it is and how fast it reacts." It is an evaluation that you can know if you stick with the Galaxy S23 directly. Changbin took on Tartaglia with Yaran.

Looking at the play scenes, Changbin enjoyed Genshin Impact in a pleasant environment with no frame drop. It is an improvement over the previous Samsung Electronics flagship smartphone models, the Galaxy Z Flip 4 and the Galaxy Z Fold 4. 

Genshin Impact is often used as a hardware test game. This is because the size of the game is huge and takes up a lot of memory, so it's perfect for learning the actual specifications of a new smartphone. If you look at IT influencer content, you can easily find tests using Genshin Impact.

He also has a deep relationship with Samsung Electronics. When Samsung Electronics released the aforementioned Galaxy Z Fold 4 and the Galaxy Buzz Pro 2, a wireless earphone exclusively for Galaxy, it introduced the Genshin Impact Special Edition. The product was so popular with fans that it was sold out within 13 minutes of launch.

Fans commented, "It feels fresh because I enjoy playing the same game as an idol", "I succeeded after filming a commercial with Samsung Genshin Impact", "Seo Changbin is so cool", "Galaxy image and Changbin match so well", "Idols using Galaxy advertise Since he is in charge of the model, the sincerity is amazing", "Let's stay with Genshin Galaxy forever", "I hope the S23 will also release the Genshin Impact edition", and various reactions were left.

출처 : 게임톡(https://www.gametoc.co.kr)

AsiaToday:

'Genshin' met with 'Galaxy S23', another topic... CF video already popular


Article approval 2023. 02. 17. 23:10







Galaxy S23 'Genshin' play video / Photo = Samsung Electronics YouTube

Recently, Hoyo Bus' 'Genshin', which boasts a tier 1 subculture by running backwards in Google's sales rankings, is creating a topic once again.


While Samsung Electronics' 'Galaxy S23' was officially released worldwide on the 17th, an advertisement video playing 'Genshin' with 'Galaxy S23' on Samsung Electronics' official YouTube channel is attracting attention from the younger generation.


Changbin playing 'Genshin' on the Galaxy S23 / Photo = Samsung Electronics YouTube

Group Stray Kids member Changbin, who plays ‘Genshinim’ on the Galaxy S23 in the video for ‘The Game with Backbone’ released on the day, responded to the question, “Does that work well?”, “You try it and judge. See what the speed is like and judge for yourself," he said, leaving a strong aftertaste. 


After the video was released, the 'Galaxy Ad' rose to the top of the real-time trend on SNS Twitter, proving that the collaboration between 'Galaxy S23' and Genshin Impact was successful.


Real-time trend of SNS Twitter

'Genshin', which was released domestically and globally in September 2020, has been loved by users with steady updates, and has been running backwards on the charts, ranking first in Google Play sales from the 12th to the 14th. 


In particular, 'Genshin' has been collaborating with Samsung Electronics, recording unprecedented popularity with emotional content that penetrates the game mind of the MZ generation, open world with high freedom, graphics and completeness that go beyond the limits of mobile games. 


Even before the release of the Galaxy S23, Hoyobus released collaboration products with Samsung Electronics, such as 'Galaxy Z Fold4 Genshin Impact Special Edition' and 'Galaxy Buzz 2 Pro Genshin Impact Special Edition' at the 2022 G-Star, and received a great response.


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